Humm Kombucha
Five years of partnership that culminated in a tiny kombucha brand being acquired by a health food conglomerate, the work on Humm was some of the most rewarding of my career. Here’s a taste of some of what we accomplished together- from product launches and brand building to a TV spot shot remotely in Australia during the pandemic, I got to help mold a growing brand every step of the way.
The Drink Shrink
These days it can be so hard to decide what to drink you might need to bring in an expert.
Sugar is hiding everywhere
People don’t trust the claims of beverage brands (thanks, Diet Coke.) So how to we regain that trust? With radical transparency.
