Amazon Alexa

If Alexa had her own social media channels, what would she post? That’s the question Amazon came to us with before launching Alexa on Facebook and Twitter. We responded with an entire persona for everyone’s favorite egg timer: what movies she likes (Star Trek), if she likes cats or dogs (it’s dogs,) her penchant for puns and dad jokes, and so so much more. Once she started posting, the accounts took on a life of their own. We even got to trade dad jokes with Oscar the Grouch and Billy Crystal!