Zearn Math

My younger self would be shocked to learn that I really love working on educational brands. Even math ones. Zearn’s original ask was for a new website, but that quickly unlocked a huge need: A verbal identity. Over the course of two years, we built a voice and tone that went on to influence the very core of their offering—mostly by resisting tendencies to come off as academic and stuffy and focusing on being warm and real. We rewrote their mission statement, their learning principles, social media, and basically every single word of their website. And we had a blast doing it.